PEOPLE.Great talent strategies begin with market insight.
Every organisation operates within a constantly evolving landscape shaped by industry changes, business priorities and shifting talent expectations.
Successful hiring decisions require more than identifying experience and skills.
They require understanding the market, the challenges businesses are navigating and the capabilities needed for future growth.
At NORVA, we combine human understanding with market awareness to help organisations make informed talent decisions.
By connecting industry knowledge with a deep understanding of people, we support businesses in identifying the individuals who can create meaningful impact.
Because the right talent strategy starts with understanding where the market is heading.
A changing skills landscape
In its Future of Jobs Report 2025, the World Economic Forum found that surveyed employers expected 39% of workers’ core skills to change by 2030. The report draws on more than 1,000 employers across 55 economies. This is a global outlook based on employer expectations, not a prediction for every UAE role.
Build a brief that reflects the market
Our view is that a hiring brief should connect business priorities with evidence about talent availability. Separate essential capabilities from skills that can be developed, check whether the budget matches the scope, and revisit assumptions as conversations with candidates reveal new information. Market insight becomes valuable when it changes a decision.